November proves it again: One of the best ways to continuously sell your titles is to release another book. Many of the titles that were downloaded most often in November are either series continuations, “one offs” or mid to backlist titles from authors who are busy releasing new material.
In the United States, Janet Evanovich’s latest, Explosive Eighteen, blew up the Most Downloaded list as the No. 1 downloaded audiobook, while The Hunger Games and Inheritance took home the top spots for Juvenile Audiobooks and eBooks, respectively. Also frequently downloaded in November were Ally Condie’s Matched (on the strength of the release of Crossed, next in the trilogy) and The Girl With the Dragon Tattoo (due to the film tie in). Both of these titles performed well in both eBook and audiobook format.
Canada saw these same titles explode with popularity and welcomed several newcomers into the ranks. Jane Arden’s memoir, Falling Backwards, entered the Nonfiction eBook list at No. 1 and Iris Krasnow’s marital study, The Secret Lives of Wives, is No. 4 for Audiobook.
Julian Barnes (The Sense of an Ending) and Nora Roberts (The Next Always) continue to hold strong with some of the most downloaded titles in both the UK and Australia. These two lead the ranks of many familiar names that are cemented to the lists overseas, where new authors struggle to puncture the stranglehold of the existing big name writers. Two writers of Juvenile nonfiction, however, did manage to break through. Russell Freedman’s eBook Out of Darkness and Terry Deary’s audiobook The Vicious Vikings hit the top 10 in the UK and Australia, respectively.
Other popular titles that were not surprising to see on all of the most downloaded lists included Breaking Dawn (movie release tie in), Bossypants and Seriously… I’m Kidding (aided by the release of the similarly structured Is Everyone Hanging Out Without Me? by Mindy Kaling), How to Do Everything iPad (sales are being pushed by the Holidays) and Keeper of the Bride (popular thanks to the success of Rizzoli & Isles).
With all the interesting book ties coming out soon, it’ll be fun to monitor the lists again for December!
The Most Downloaded Books from the Library lists are organized by subject and format, and compiled based on activity at more than 15,000 libraries in the OverDrive global network. You can view these lists and add the titles to your collection in Content Reserve.
Jason Sockel is a Collection Development Associate at OverDrive.