OverDrive constantly strives to provide our publisher partners more reach to promote and sell eBook and digital content. To maximize sell-through of your content, we have created WIN Affiliates, a major enhancement for library ‘Virtual Branch’ websites in the OverDrive network. The Affiliate program is the latest in the series of WIN initiatives for our global library network to streamline user experience and provide readers with more access to more content.

Often patrons do not want to wait for a popular title to become available from the library or for the library to acquire it for lending. In fact, with the popularity of eBooks, many libraries have very long waitlists and cannot keep up with the demand. With the WIN Affiliate program, patrons now have one-click access to national and independent booksellers that offer the titles they are interested in for purchase in both digital and print formats (an affiliate fee is paid to the referring library). Booksellers, such as , BarnesandNoble.com, Amazon, Books on Board and Powells.com, are already attracting new customers and growing sales in the US market. The WIN Catalog is currently in pilot at several libraries, including New York Public Library and The Free Library of Philadelphia. Additional international markets will be launched soon.

For more information regarding the WIN Catalog, contact pubinfo@overdrive.com.

Brianne Carlon is a public relations specialist at OverDrive.

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