This week team OverDrive will be at BookExpo America (BEA) offering hands on demonstrations of OverDrive Media Station at booth #1438. In addition to in-library use, OverDrive Media Station is designed to merchandise and sell eBooks in retail stores. OverDrive Media Station is a digital touchscreen eBook station that can be customized with a retailer’s brand for in-store engagement with readers.  It displays top-selling titles and provides access to one million eBook and MP3 audiobook titles in every genre.

 

“Publishers and authors are very excited to support retail booksellers to supplement their print book sales by enabling them to sell eBooks to customers in their stores,” said Erica Lazzaro, Director of Publisher Relations at OverDrive.  “It’s one more way to broaden digital content discovery and bring publishers and retailers closer together, which ultimately creates a richer experience for readers.”

 

OverDrive Media Station will provide an affordable option for independent and large brick-and-mortar booksellers to offer one million eBook and audiobook titles for direct sale to customers and is ideal for discovery and sampling.  Using wall-mounted or free-standing touchscreen stations, customers will have the ability to browse and instantly sample eBooks and audiobooks compatible with hundreds of popular devices including tablets and smartphones.  The ability for readers to instantly sample the first chapters from nearly one million titles provides the same previewing experience that hardcopy books do.

 

In addition to previewing its new eBook station at BEA, OverDrive will focus on how publishers and retailers can create a branded reading experience, such as PulseIt.com, Simon & Schuster’s branded teen community, as well as early results of the worldwide Big Library Read event that began May 15 and concludes June 1.  The first event of its kind, the Big Library Read invites millions of library patrons around the world to simultaneously access and read The Four Corners of the Sky, by Michael Malone.  More than 7,500 libraries around the world are participating in the Big Library Read, which was organized to demonstrate the importance of libraries as a discovery channel.

 

For more information about OverDrive Media Station use for retail stores, contact retail@overdrive.com.

 

Adam Sockel is a Marketing Communications Specialist at OverDrive

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