In recent years, Cyber Monday has become the online brother of Black Friday. Stores and retailers around the world offer big savings for people getting an early jump on their holiday shopping. Around our office, we like to say that, “Every Monday is Cyber Monday with eBooks!”. In fact, we even made it into a graphic so you know it’s official.

cybermondayThe end of the year always leads to a huge jump in digital library circulation as readers purchase or receive new tablets or smart phones and discover they can get eBooks through the library. The unofficial kick off to this holiday season is Cyber Monday, making it the perfect time to promote your digital collections.

At OverDrive, We’re helping you prepare with a number of tools you can access on our Resource Center. First, be sure to shop our Holiday Spectacular Sale often to get up to 50% off on thousands of titles. You can even win marketing credits just for purchasing new content. Then, promote your new titles with our holiday marketing kit. Lastly, be sure to sign your staff up for our December Webcast Series of live webinars. These will share great tips and tricks not just for December, but to set you up for success in 2017 as well.

If you have any questions or are looking for more great promotional tips, simply email your Account Specialist at OverDrive. We’re here to make sure your holiday season is full of joy, happiness, and record checkouts!

Holiday Marketing

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