Each year, libraries around the world experience a surge in their OverDrive traffic as the calendar turns to December. Existing users will dive into “best of” lists and look forward to 2018, as new patrons unwrap devices and learn about the 24/7 access of your digital library for the first time. You can expect your OverDrive circulation to increase as readers are looking for a literary break from the chaos of the end of the year, and what better way to show them how much you appreciate their library love than by giving them the gift of reading.
This week, we officially kicked off the 2017 Holiday Spectacular Sale, OverDrive’s biggest content sale of the year, where you can save up to 50% on thousands of titles. If you visit our sale page, you’ll find easily shoppable collections broken out into various categories. We’ve generated lists for you based on new releases, bestsellers, holiday themes and so much more. Looking to curate collections of well-reviewed titles by industry sources? We have lists from Publisher’s Weekly, Library Journal and more. Interested in beefing up your comics, fantasy, romance or self-improvement collections? We have the sale fully segmented by genres and subjects for you as well. You can see all titles on sale that you don’t currently own as well as books you have in your collection that have holds lists built up. The Holiday Spectacular sales page is designed to help you find exactly what you’re looking for, as well as titles you didn’t even realize your collection needed, quickly and easily.
Need help deciding on how to build your collection through our Holiday Spectacular and beyond? Register for one of our special webcasts on Nov. 29 for tips on curation, marketing and more. You’ll hear from the directors of both our Collection Development and Partner Services teams on how to make the most of this exciting sale. We’ll have live trainings that day at both 11 a.m. and 2 p.m., so be sure to register to save your spot today.
As readers rush to your digital library to borrow books for the first or hundredth time, the best thing you can provide them is a browsing experience full of available titles to borrow. The gift of reading is something that will keep readers coming back not just through the end of this year but into 2018 and beyond. Take advantage of all this new traffic to hit your year-long circulation goals and do so while saving big with our Holiday Spectacular sale.