By Shannon L. Hunt, Training Manager
I turned on the radio this morning and heard The Chipmunks singing Frosty the Snowman, which can only mean one thing… the holidays are officially here! I love this time of year – twinkle lights, holiday parties, visits with family near and far, and watching Elf over and over (and over) again. I’m all about the holiday hustle and bustle.
Of course, said hustle and bustle means an even busier time of year for you, too, as more users borrow titles to enjoy while they’re on vacation or want to get started with OverDrive on the new devices Santa placed under their tree. We’re here to help you prepare for this holiday rush with our special webcast, Preparing for the Holidays and Beyond on Wednesday, November 29th at 11AM and 2PM EST.
In this jam-packed session, we’ll cover marketing tips and resources to help you get ready for an increase in users, including how to maximize your year-end budget, curate special holiday collections, utilize OverDrive’s holiday marketing kit and checklist, incorporate digital ideas into programming already established at your library, and much more!
And once you’ve survived the holiday rush, it will be a perfect time to take a deep breath and think about what goals you want to achieve for your digital collection in 2018. We’ve got you covered here, too, with information on how to increase circulation and new user registration, reduce wait times, and ways to achieve those goals and measure your results
Until then, happy holidays!