As the global leader in digital book distribution, we are consistently asked one question: “How can I improve my sales?” Well we’ve got good news—OverDrive has created an easy-to-use guide with best practices and promotional opportunities for doing just that. We will spell out what we are doing to get your content in front of buyers, as well as what you, the publisher, can do to maximize your sales potential.
On our end, we offer several promotional and marketing opportunities for publishers, including our ContentWire Newsletter, ‘Must Haves’ brochures, and OverDrive blogs and social media outlets. As for you, we have a couple ideas to maximize the merchandising and sales of your content. The top three? Upload your fresh content ASAP, beef up your metadata, and offer popular digital formats.
Make sure you get your free guide with more detailed information by visiting us at BookExpo America and find out other ways OverDrive can help you generate revenue with your digital content. BEA will be held at Jacob K. Javits Center; OverDrive will be at Booth #4852 & Digital Zone #2114, May 24-26. Plan to drop by and we will be sure to share our best practices for digital distribution to library, school, bookseller and non-traditional sales channels.
Brianne Carlon is a public relations specialist at OverDrive.