Public libraries utilizing OverDrive’s Next Generation digital lending platform served a record number of eBook, audiobook, music and video titles to patrons on Christmas Day. The most dramatic growth occurred among users of iPad, Kindle Fire and Android devices. With One-Step Checkout™ and powerful, filtered search, the Next Generation library websites are optimized for both PC and mobile users, which helped pilot libraries circulate record single-day numbers of eBooks, audiobooks, music and video. Among the libraries setting all-time eBook circulation records yesterday were Cuyahoga County Public Library (Ohio), Pioneer Library System (Okla.), Hennepin County Library (Minn.), and Mid-Continent Public Library (Mo.).


“Mobile users account for as much as two-thirds of all traffic at Next Generation pilot libraries, and they’re generating record traffic,” said OverDrive CEO Steve Potash. “This surge in mobile usage, combined with the industry’s largest digital catalog—including a record amount of bestselling content added in 2012—results in more readers engaging with more titles than ever before.”


The charts below show record-breaking checkouts at Next Generation libraries. (Click for full-size image.)





At the American Library Association Midwinter Meeting (Washington State Convention Center, Booth 1115) in Seattle, Jan. 25 to 28, OverDrive will share additional data and trends with library partners and demonstrate additional Next Generation services for 2013, including new APIs as well as streaming audiobook, music and video services.


OverDrive will roll out Next Generation services for all library partners through the first quarter of 2013.


Michael Lovett is Public Relations and Social Media Specialist at OverDrive.


4 Responses to “Next Generation Libraries Generate Record eBook Traffic on Christmas”

  1. Deb Tracy

    I currently purchase the fiction, science fiction and mystery collections for our library. It would be very useful to know what items were requested and checked out. Maybe a “most requested” list of items is something that could be added to your we sight.

    • Michael Lovett

      Hi Deb- Thanks for the suggestion. I’ll pass it on to the team. Best, Mike

  2. Gary Arrington

    As a library user, I have been unable to find any way to give feedback directly to Overdrive about your new user interface except for this comment section.

    The new user interface is much harder to navigate than the old one. In many cases, it’s impossible to see the entire name of the book because the new layout only allows 13 or 14 characters or spaces before cutting off the title. Sometimes you can get the entire title by looking at the cover itself, but the dog-eared upper right corner sometimes restricts what you can see.

    Most of all, though, is that you get no sense of what a book is about until you click it on it and load a new page. Even then, all you get is a partial summary, most of the time requiring yet another click to see everything. This is very time-consuming, expecially with the new interface being so much slower to load each page.

    I notice that you are touting the fact that people are staying on the website 22% longer and opening 22% more pages, but I doubt that’s because they find the new layout easier to use. Just the opposite…the pages load slower and you HAVE to open more pages just to see what a book is about.

    I like the large covers, but it takes away from the site’s navigability.

    Perhaps you might consider surveying the actual users (not the librarians) to see how they like the new interface.

    Thanks for listening

  3. Janet Martin

    I think the record circulation numbers would have existed whether or not the Next Generation interface was in place, due to the seasonal rollout of attractive reading devices. I’ve been a frequent user for quite some time, and partipate in a number of frequent reader/listener forums (library users, not staff). I’ve yet to read a positive comment about the Next Generation interface. It may attract more casual readers, but frequent users are disappointed that it takes more clicks to find information they need, and the loss of the cart and its powerful options are a major source of complaint. The larger images of sexually loaded cover art are a growing source of negative comments, particularly because they appear as “suggestions” with no way to filter audience.