Public libraries utilizing OverDrive’s Next Generation digital lending platform served a record number of eBook, audiobook, music and video titles to patrons on Christmas Day. The most dramatic growth occurred among users of iPad, Kindle Fire and Android devices. With One-Step Checkout™ and powerful, filtered search, the Next Generation library websites are optimized for both PC and mobile users, which helped pilot libraries circulate record single-day numbers of eBooks, audiobooks, music and video. Among the libraries setting all-time eBook circulation records yesterday were Cuyahoga County Public Library (Ohio), Pioneer Library System (Okla.), Hennepin County Library (Minn.), and Mid-Continent Public Library (Mo.).
“Mobile users account for as much as two-thirds of all traffic at Next Generation pilot libraries, and they’re generating record traffic,” said OverDrive CEO Steve Potash. “This surge in mobile usage, combined with the industry’s largest digital catalog—including a record amount of bestselling content added in 2012—results in more readers engaging with more titles than ever before.”
The charts below show record-breaking checkouts at Next Generation libraries. (Click for full-size image.)
At the American Library Association Midwinter Meeting (Washington State Convention Center, Booth 1115) in Seattle, Jan. 25 to 28, OverDrive will share additional data and trends with library partners and demonstrate additional Next Generation services for 2013, including new APIs as well as streaming audiobook, music and video services.
OverDrive will roll out Next Generation services for all library partners through the first quarter of 2013.
Michael Lovett is Public Relations and Social Media Specialist at OverDrive.