Earlier this year, OverDrive surveyed 70,000 end users around the world to learn how they interact with their library’s digital collection. This survey offers insight into who eBook users are and how they are using digital titles. At Digipalooza, OverDrive shared the survey results and we’re excited to share them with those who couldn’t attend Digipalooza. Here are some key data points that we learned:
- 77% were female
- 59% of responses was from users in the 40-64 age group
- 41% of users said they have a college education
- Over 65% of responses came from households whose income is over $50,000
- 53% of users said that, when browsing for digital books, they start at the library’s OverDrive-powered site and 62% stated that, when on the digital collection, they use the search to find specific titles to borrow. This shows that many users know what titles they’re looking for when beginning the search process. To get them involved in the selection process make sure you have the Recommend to Library feature on your site.
- 51% of users visit the digital collection weekly, while 30% visit monthly. 35% of these users visit the physical branch less than once a month if at all. This proves the importance of extending your library’s marketing efforts beyond the library branches.
- 61% of responders reported that title availability is the number one factor when deciding what to read. Lesson learned: managing holds and keeping your collection fresh is key to engaging users, both first-time and returning.
Thank you to everyone who participated and stay tuned for another survey next year!
Adam Sockel is a Marketing Communications Specialist with OverDrive