OverDrive at Elementary: Getting the word out to parents and students

Posted by & filed under Librarians Share, Promotional Ideas, Schools.

  Working at an elementary school poses certain challenges in making students aware of and getting them to use OverDrive. This year I decided to kick up my efforts a notch in regards to publicizing OverDrive to parents and students.   In September, we participated in OverDrive’s “Big Library Read.” I host book clubs every… Read more »

Librarian’s Share: Video Killed the Printed Handout Star

Posted by & filed under Awards, Librarians Share.

  In August, we announced the winners of this year’s Digital Library Champions contest. Each winner has agreed to share their success story through a series of Librarian’s Share blog posts. This week, we feature the winner of the “Online” category, Jackson County Library Services (member of the  Oregon Digital Library Consortium):   For some… Read more »

Kenton County Public Library: KC mascot brings eBooks to life

Posted by & filed under Librarians Share, Promotional Ideas.

  In August, we announced the winners of this year’s Digital Library Champions contest. Each winner has agreed to share their success story through a series of Librarian’s Share blog posts, beginning with the OverDrive Allstar Award winner, Kenton County Public Library:   For library users who walk into our branches, it’s easy for them… Read more »

San Antonio Public Library shares the Connect at Central experience

Posted by & filed under Librarians Share.

Recently, San Antonio Public Library premiered Connect at Central, a brand new 12,800 square foot space at their Central Branch devoted exclusively to bringing the digital media experience into the physical library. In addition to two OverDrive Media Stations (OMS) for users to discover, sample and send to their devices the titles in San Antonio… Read more »

North East Independent School District: Using Browser-based reading to increase usage

Posted by & filed under Librarians Share, Schools.

North East ISD (San Antonio, Texas) was recently looking for a way to garner more attention and increase the circulation of the district’s digital library. While they have always had decent usage of their eBook collection, Faye Hagerty, NEISD’s head librarian, wanted greater results.   She decided to work from the top of the district… Read more »

Librarians Share: How Fort Smith School District is Achieving Early Success

Posted by & filed under Librarians Share.

Fort Smith School District (AR) launched their digital collection a few short months ago and they are already seeing widespread adaptation from their student body. This great success comes from early marketing and keeping their students, staff and parents up to date, educated and excited about their services. Library Media Specialist Rebecca Howe agreed to… Read more »

Metropolitan Library System Reaches New Users with TV Ads

Posted by & filed under Librarians Share, Promotional Ideas.

“Fast, hip and memorable.” This was the motto Oklahoma’s Metropolitan Library System adopted when rethinking its marketing strategy late last year. The MLS staff knew there was an untapped market of young people with eReaders, tablets and smartphones in the area who were not taking advantage of the library’s digital collection. But how could they grab… Read more »

Give eBooks a Physical Presence: Sacramento PL Shares Marketing Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch?  Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the library, passing out bookmarks at checkout with the URL for the digital collection, hosting patron training… Read more »

Host an eBook Treasure Hunt: Kent District Library Shares Outreach Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

In a recent OverDrive/ American Library Association survey, library patrons reported visiting the physical branch 2.4  times per month, on average, while visiting the digital library 6.9 times in the same period. Furthermore, some of the patrons visiting your digital library may never step foot in the physical branch.   When marketing your digital collection,… Read more »