Colorado Association of Libraries welcomes OverDrive!

November 23, 2009 13:19 by Lisa Coreno

This past weekend, my colleague, Claudia, and I had the pleasure of representing OverDrive at the Colorado Association of Libraries in Denver. We were thrilled to meet with our many library partners, answer their questions, and inform them of new services and features OverDrive has introduced this year and coming in 2010.

We were also excited to introduce a new product for schools called Audiobook Classroom. This product features 1,001 audiobooks on every computer and iPod® for every student. For more information on Audiobook Classroom, please email sales@overdrive.com.

We couldn’t leave the Colorado area without visiting the Dushanbe Tea House in Boulder. The amazing architecture and delicious chai tea were a great treat!

Thank you to the Colorado Association of Libraries who hosted an excellent conference, kept us fed with great snacks, and to everyone who visited our booth.

 

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OverDrive Media Console Update – WMA Music to iPod and iPhone

November 19, 2009 11:43 by Dan Stasiewski

OverDrive has released the latest update of OverDrive® Media Console™ for Windows®, which enables library users to transfer OverDrive WMA Music to iPod® and iPhone™. Albums from blues label Alligator Records will be the first music downloads that can be transferred to Apple® devices, and we expect more publishers to allow iPod transfer in the future.

As part of the update, we’ve optimized the music transfer experience for iPod owners. When OverDrive WMA Music is transferred to an Apple device, it will be categorized as 'Music,' and we will enable ‘Remember playback position' and 'Skip when shuffling'.

To download OverDrive Media Console v.3.2.0.3 with OverDrive WMA Music to iPod transfers, click here.

Right now, we are refreshing the existing Help pages on your download website, and on overdrive.com, to support OverDrive Media Console v3.2.0.3 for Windows. We will also update the Title Details page for OverDrive WMA Music titles that can be transferred to Apple devices. The 'iPod' icon in the 'Plays on' section of the screen will be enabled where this support exists.

OverDrive is handling all aspects of this release, so you can kick back and relax. We’ll take care of everything.

For more information on this update, read the full ‘Critical Alert’ in Content Reserve.

 

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Evaluate your promotional efforts with the 'Traffic Report'

November 19, 2009 09:41 by Lisa Coreno

 

Last month, I began a series of entries dedicated to real-time reports in Content Reserve. Not only can these reports help you track circulation, but they can also help monitor your promotional efforts. If you’ve ever wondered how your patrons are accessing your download library, or if your latest website marketing campaign really took off, look no further than the ‘Traffic Report’.

The ‘Traffic Report’ generates statistics on website traffic to your download library. This report includes a summary of ‘Page Requests’, ‘Patron Sessions’, and ‘Patron Referrals’. Let me break that down for you:

Page Requests: The number of pages viewed on your download website.
Patron Sessions: The number of patron sessions on your download website. For example, if a patron visits 10 pages while on your website, their visit is only counted as one patron session.
Patron Referrals: A list of the top URLs that direct patrons to your download website. On this list, you’ll likely find your library’s homepage or catalog URL, a search engine like Google or Yahoo, or perhaps a social networking site like Facebook or Twitter.

Marketing Tip: Add a graphic or text link or feature banner to your library's website homepage to drive patron traffic to your download website. Then track your results under ‘Patron Referral Breakdown’. For web graphics and more, visit our online marketing kit: http://overdrive.com/products/dlr/partnerservices.marketingkit.asp.

Important notes about the ‘Traffic Report’:

1) This report can only be ran for full months of data.
2) The number of months that are available to view is subject to change, and will be noted in Content Reserve.
3) A previous month’s data will typically be available within one week into the new month.

To view the 'Traffic Report’ and other reports in Content Reserve, contact the Library Coordinator for your OverDrive download service to request a login ID and password. If you have general questions regarding reports, please comment below or email partnerservices@overdrive.com. Don't forget that we offer free, online training for all aspects of your download service, including Reports, so let us know if you're interested.

Stay tuned next month for an overview of the ‘New Patron Registration Report’!

 

 

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PW's Best Children's Books of 2009!

November 16, 2009 10:54 by Karen Potash

Publishers Weekly released its Best Children's Books of 2009 and we've got your download editions covered!  Snag the books about teen friendships, harrowing stories of body-image issues, cross country trips, 1970s mysteries, and coming of age during the turn of the century.

Some highlights include:

Check out these and the rest of PW's Best Children's Books of 2009 in Content Reserve

 

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New Children's Video

November 11, 2009 16:51 by Lindsey Levinsohn

Children's characters and television shows resonate with every generation; for me it was Fraggle Rock, The Care Bears, Muppet Babies and of course The Berenstain Bears.  What kid would not want to have a chance to live in a real treehouse?  It's not very suprising that such a beloved family of bears are still enjoyed by children today.  Fortunately, there is still an opportunity for children to watch their favorite characters and learn important lessons such as sharing, good manners, and honesty.

New children's video supplier, Visual Education Centre Limited, Canada's largest distributor of audio visual titles, offers over 370 new juvenile video titles.  Series include: The Berenstain Bears, Franklin, The Magic School Bus, The Busy World of Richard Scarry, George Shrinks, A Bunch of Munsch, and more!

         

NCircle Entertainment has recently added additional children's video titles such as Word World, Dive Olly Dive!, and Will & Dewitt.  With these great new videos, children have the chance to learn new words, follow friendly animals around a busy town, or board a magic school bus with Ms. Frizzle.  Don't miss the chance to add some great new children's video titles that entertain as well as educate.

A complete list of great new juvenile video titles can be found in Content Reserve.

 *Please note that title availability may vary by geographical location.

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National Young Readers Week and Digital Books

November 11, 2009 13:03 by Dan Stasiewski

"It is not enough to simply teach children to read; we have to give them something worth reading. Something that will stretch their imaginations- something that will help them make sense of their own lives and encourage them to reach out toward people whose lives are quite different from their own."
--Katherine Paterson, Author of Bridge to Terabithia

Nov. 9-13 is National Young Readers Week, a celebration of reading founded by Pizza Hut and the Center for the Book in the Library of Congress. The essence of what engages children, as illustrated in Katherine Paterson’s quote above, hasn’t changed since the week was founded. New digital technology, however, provides additional opportunities for young readers to savor their favorite stories.

OverDrive library partners know the value of digital books: Easy, anytime access and portability to take books on the go. Some libraries are even promoting digital audiobooks to kids and teens directly on the youth-oriented sections of their websites. Most young readers today have an iPod® or MP3 player with them all the time. Reminding kids and teens they can use their beloved device to listen to the books they adore expands opportunities to engage young readers.

Cindy Orr previously posted on the Digital Library Blog about the different ways of reading in the 21st century, and many schools are embracing digital media devices as a way to get students to read more. This article in the New York Times describes how using the iPod in the classroom has helped a school with a large bilingual population improve English skills. And many studies, like this one from Plugged into Reading and Recorded Books, show just how effective audiobooks can be for building confidence in students who struggle with reading.

OverDrive has developed two services that allow schools to provide audiobooks to their students: School Download Library and AudioBook Classroom. School Download Library, which works like our download service for public libraries, also has thousands of eBooks available for lending. By determining how young readers interact with books, providing different formats—printed books, eBooks, and audiobooks—gives students an opportunity to interact with books in the way that best fits them.

It’s certainly true that kids and teens need books that are “worth reading.” When you provide young readers with easy access to those books in their preferred format, the chance that they become lifelong readers only improves.

Libraries, are you promoting your download collection to young readers during National Young Readers Week?  Schools, have you discovered the power of audiobooks and eBooks in the classroom? Tell us what you are doing to take advantage of digital technology to engage young readers.

 

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The Download Discovery Contest Winner is...

November 10, 2009 10:08 by Lisa Coreno

Congratulations are in order for our Download Discovery Contest winner, Vickey Long! The Download Discovery Contest was held during OverDrive’s Training Month in September and was open to participating library staff who attended all six courses and answered a series of questions about content learned in the courses correctly.

Long, who works in Children's Services at the Basehor Community Library, a member library of the State Library of Kansas audiobooks, music, and more service, was one of 19 other participants who answered all questions correctly and attended all six courses. By random selection, Vickey is the lucky winner of a Sony® Reader™ PRS-700 (pictured above), which she can use to enjoy Adobe PDF and EPUB eBooks downloaded from the library.

Do you have a Sony® Reader™? If so, what's your favorite feature of the device?

 

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The Return of the Cracking Good Read

November 9, 2009 08:30 by Cindy Orr

Genre books get no respect, but in her monthly blog post, guest blogger Cindy Orr says that could be changing.

“I don’t really like mysteries, but I really enjoyed The Girl with the Dragon Tattoo.” “I never read science fiction, but I was blown away by The Road, but then again, I guess that’s not really science fiction since Cormac McCarthy is a famous author.” 

Statements like these are common from readers, and every time I hear someone make a similar point, I wonder why many of us feel a little guilty about reading what’s often belittled as “genre fiction.” The novel when it was first introduced, was by definition a popular genre. It was read by thousands of people and sold better than any other type of literature at the time. And the titles that sold the best were definitely not the ones that we call classics now. They included romances, adventures and inspirational stories, and they all centered around telling a good story.

E. M. Forster said in 1927 that “the novel tells a story.” But for the past few decades now, our literary prizes have gone to fiction that is all about beautiful language—so called “literary fiction.” Plot was totally sacrificed to style, and genre fiction was deemed unworthy even of nomination for national prizes.

In an article in the Observer recently, however, Robert McCrum marveled that we might be witnessing the “return of the cracking good read.” What does he mean by that? Story, story, story. 

McCrum points out that the Booker Prize (the prize for the best contemporary fiction from Britain) had a list of nominees this year that leaned heavily toward historical fiction, and the winner, Wolf Hall by Hilary Mantel, was a historical novel set in the time of Henry VIII. The Booker Prize is a literary thermometer of taste outside of the United States, and McCrum thinks that this year’s list shows that plot is coming back into its own.

I say it’s time for that in the United States as well. The real question is…does it matter if it’s a mystery, a fantasy, a historical novel, a romance or a literary novel as long as it’s excellent? Prize lists should reflect titles from the whole spectrum of fiction and we shouldn’t be ashamed to admit that we read for story if that’s what we enjoy.

 

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Thank you, Michigan!

November 6, 2009 17:33 by Shannon Lichty

I just returned from Lansing, Michigan, where I had the pleasure of representing OverDrive at the 118th Michigan Library Association Annual Conference. This was our fifth year as an exhibitor, so we got our picture taken with the MLA President, Larry Neal (photo above), and met Nancy Pearl. Pretty cool, I think!

OverDrive has many library partners in Michigan, so it was a great opportunity to meet the staff, answer their questions, and inform them of the many new services and features OverDrive has introduced this year. For those of you who are interested in learning more about what's new from OverDrive, we have a recorded presentation of our Partner Update from Training Month 2009. Contact training@overdrive.com for more information.

Thank you to the Michigan Library Association Conference staff who hosted an excellent conference (the goodie bags and ice water were a big bonus), and to everyone who visited our booth. And thank you to Tavern on the Square, a local restaurant in Lansing, whose food was amazing!

 

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November's 'Give Thanks' Read Pick Is...

November 5, 2009 11:38 by Karen Potash

The Last Lecture

November's 'Give Thanks' Pick Our Read poll is closed and the decision is made. And the winner is...
 
The Last Lecture by Randy Pausch. 

As we did with World War Z, we will post our thoughts at the end of the month. The Last Lecture is available as an eBook and an audiobook, so feel free to read along with us and let us know what you think!

Here is to being thankful for what we have and to remembering what matters most!

 

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