What does it take to make your digital library a success?
A recent Pew Research study showed that about 76% of Americans read a book last year, but only about 28% of those read an eBook. Only half of eBook readers know they can check out an eBook from their local library. Let’s work together to increase that number and get the word out about your library’s digital collection in your community.
To help your library succeed, we’re launching an OverDrive Challenge this June. The OverDrive Challenge is a promotion to help raise awareness of library eBook lending across the world and boost your circulation.
Your mission during June is to grow your checkouts to beat your best month on record for circulation. What is your library’s best month on record? It’s easy to find your highest circulating month in OverDrive Marketplace Reports. Click Circulation Activity, then select Checkouts by Month for all users and formats from the first month of your launch with OverDrive to today’s date.
Now, are you ready for the real OverDrive Challenge?
During the month of June, if you increase circulation by 25% from your best month, you will automatically receive your choice of either:
- A Kids’/Teens’ eReading Room, OR
- $1,500 content credit to build your collection
If you increase your circulation in June by 50% from your best month, you will automatically receive:
- An OverDrive Media Station with hardware and one year of included maintenance, OR
- $2,500 content credit to build your collection
And best yet, the library with the highest percentage circulation increase during the month of June over their previous highest monthly circulation will receive the Gadget Jackpot: $1,000 content credit, a Google Nexus tablet, a Roku and an OverDrive Media Station. We will also recognize and congratulate the Contest winners who meet the 25%, 50% and Gadget Jackpot levels in the OverDrive Library Blog.
Eligible libraries include public library partners that have been live with the OverDrive service since at least January 1, 2014 (eligibility is subject to the official OverDrive Challenge rules). Libraries in a consortium will enter and be evaluated at a consortium level. If your library is up for the OverDrive Challenge, sign up now! You will be asked for your name, email address, library name, digital collection URL and state/province/country. The deadline for entry is Saturday, May 31st.
Once you’ve entered, get promoting! To help you get started, please visit OverDrive’s Partner Portal where you can access dozens of marketing and outreach ideas and resources, as well as on-demand training sessions to prepare your staff. Stay tuned to OverDrive’s Library Blog for more ideas to prepare for June.
For official OverDrive Challenge rules and details, please click here.