Metropolitan Library System Reaches New Users with TV Ads

Posted by & filed under Librarians Share, Promotional Ideas.

“Fast, hip and memorable.” This was the motto Oklahoma’s Metropolitan Library System adopted when rethinking its marketing strategy late last year. The MLS staff knew there was an untapped market of young people with eReaders, tablets and smartphones in the area who were not taking advantage of the library’s digital collection. But how could they grab… Read more »

Give eBooks a Physical Presence: Sacramento PL Shares Marketing Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch?  Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the library, passing out bookmarks at checkout with the URL for the digital collection, hosting patron training… Read more »

Host an eBook Treasure Hunt: Kent District Library Shares Outreach Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

In a recent OverDrive/ American Library Association survey, library patrons reported visiting the physical branch 2.4  times per month, on average, while visiting the digital library 6.9 times in the same period. Furthermore, some of the patrons visiting your digital library may never step foot in the physical branch.   When marketing your digital collection,… Read more »

Contest Winner Shares eBook Promo Ideas: “Start With the Staff”

Posted by & filed under Librarians Share, Promotional Ideas, Staff Training.

When we were reviewing entries to the 2012 Outreach Program Contest, grand-prize winner Mid-Continent Public Library impressed us with its comprehensive approach to promoting its eBook collection. MCPL electronic resources trainer Pam Vogt was part of a multi-department team that helped the Missouri library system raise awareness inside the library, market its digital services on… Read more »

Lambton County Library Goes All-In for Test Drive

Posted by & filed under Librarians Share, Promotional Ideas.

Since we launched Test Drive last fall, hundreds of libraries have taken advantage of free resources to support demonstration and lending of eBook devices. Now available for libraries and schools, it’s easy to get started at our newly revamped Test Drive website, where you’ll find device recommendations and guidelines for setup, maintenance and support. Approved devices… Read more »

Contest Winner Shares Outreach Tip: Try “eBook of the Day”

Posted by & filed under Librarians Share, Promotional Ideas.

Back in August, West Virginia’s Marion County Public Library System won the “online” category in our 2012 Outreach Program Contest. We invited Michelle Ross, virtual branch manager for MCPLS, to tell us about the library’s approach to marketing its digital collection:   The Marion County Public Library System is always looking for new and exciting… Read more »

OverDrive Developer Portal now open

Posted by & filed under Distribution, Library.

We’re happy to announce that the OverDrive Developer Portal is now open and accepting applications from interested developers. Our initial set of APIs gives third-party applications the ability to browse OverDrive digital media collections, search for titles, display detailed metadata for a given title, and determine the availability of a title within a given library… Read more »

College Download Libraries: Making Campus Even Cooler

Posted by & filed under Collection Development, Librarians Share.

College kids have it made. Four years—or maybe more if you’re lucky—of living with all your friends, taking classes that start after 10 a.m., ordering take-out at 2 a.m. and, for today’s college students, zipping over to a premium virtual library 24/7.  Institutions of higher education make up one of OverDrive’s fastest growing markets, and… Read more »