North East Independent School District: Using Browser-based reading to increase usage

Posted by & filed under Librarians Share, Schools.

North East ISD (San Antonio, Texas) was recently looking for a way to garner more attention and increase the circulation of the district’s digital library. While they have always had decent usage of their eBook collection, Faye Hagerty, NEISD’s head librarian, wanted greater results.   She decided to work from the top of the district… Read more »

Top Five Math Fiction Titles For Girls

Posted by & filed under Collection Development, Top 5.

Math has a reputation for being closed minded. It’s true that math is not open to multiple perspectives or interpretation, such as English or history, but it does involve studying relationships, scrutinizing symbols and shapes, and, of course, solving problems. These are three areas in which girls can excel!   Educational studies report a gender… Read more »

Librarians Share: How Fort Smith School District is Achieving Early Success

Posted by & filed under Librarians Share.

Fort Smith School District (AR) launched their digital collection a few short months ago and they are already seeing widespread adaptation from their student body. This great success comes from early marketing and keeping their students, staff and parents up to date, educated and excited about their services. Library Media Specialist Rebecca Howe agreed to… Read more »

Metropolitan Library System Reaches New Users with TV Ads

Posted by & filed under Librarians Share, Promotional Ideas.

“Fast, hip and memorable.” This was the motto Oklahoma’s Metropolitan Library System adopted when rethinking its marketing strategy late last year. The MLS staff knew there was an untapped market of young people with eReaders, tablets and smartphones in the area who were not taking advantage of the library’s digital collection. But how could they grab… Read more »

Give eBooks a Physical Presence: Sacramento PL Shares Marketing Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch?  Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the library, passing out bookmarks at checkout with the URL for the digital collection, hosting patron training… Read more »

Host an eBook Treasure Hunt: Kent District Library Shares Outreach Ideas

Posted by & filed under Librarians Share, Promotional Ideas.

In a recent OverDrive/ American Library Association survey, library patrons reported visiting the physical branch 2.4  times per month, on average, while visiting the digital library 6.9 times in the same period. Furthermore, some of the patrons visiting your digital library may never step foot in the physical branch.   When marketing your digital collection,… Read more »

Contest Winner Shares eBook Promo Ideas: “Start With the Staff”

Posted by & filed under Librarians Share, Promotional Ideas, Staff Training.

When we were reviewing entries to the 2012 Outreach Program Contest, grand-prize winner Mid-Continent Public Library impressed us with its comprehensive approach to promoting its eBook collection. MCPL electronic resources trainer Pam Vogt was part of a multi-department team that helped the Missouri library system raise awareness inside the library, market its digital services on… Read more »