Thus far, we’ve learned quite a bit of information on how to utilize Content Reserve Reports, such as how to monitor circulation activity and watch new patron registrations soar through the roof. This month, our focus is on the ‘Patron Activity Chart’, which is the most detailed report of patron borrowing habits. Although we won’t know everything about your patrons, this report will tell you a lot, beginning with the number of unique patrons who have checked out a title by day, month, or branch.
Why monitor this report? It’s helpful for marketing purposes to compare new patron registrations to your patron activity. It gives you insight into who you’re reaching with your promotional efforts. You might find you’re only reaching existing users and strive to promote the service to new users.
When the report is generated, go one step further and click on a high circulating month (see example above). You’ll then be directed to a series of Patron IDs where you will find some pretty interesting information about your users (these IDs cannot be tied to the patron’s card number for privacy purposes):
• Check out date and time
• Publisher information
It’s always exciting to see patrons checking out titles from your virtual branch website even in the wee hours of the morning or perhaps very late at night when the physical library is closed. With this tool, it’s clear to see another reason why the 24/7 ‘virtual branch’ is a wonderful extension of your physical library.
To view the ‘Patron Activity Chart’ and other reports in Content Reserve, contact the Library Coordinator for your OverDrive download service to request a login ID and password. If you have general questions regarding reports, please comment below or email firstname.lastname@example.org. Don’t forget that we offer free, online training for all aspects of your download service, including Reports, so let us know if you’re interested.
Stay tuned next month for an overview of the ‘Current Waiting List’ and the ‘Waitlist History’ Report!