Over the past several months, we’ve shared best practices for promoting your Virtual Branch Library via Facebook, Twitter and, most recently, Pinterest. Feedback from our library partners tells us you’re interested in learning more about social networking and online marketing, and we’re here to help! Based on your valuable input, we decided it was time to refresh and update our marketing-centered training, Community Outreach.
You’ll find fresh examples and ideas for promoting your digital collection by increasing visibility inside your library, reaching out to new users in the community and connecting with patrons online. Some brand-new features in this updated training include:
- Marketing with QR codes
- Getting started with Facebook and Twitter
- Using advanced social-networking features
- Investing in online advertising on Facebook and Google
In early May, we’ll resume our monthly Community Outreach trainings, open to all OverDrive partners. Stay tuned to the Digital Library Blog later this month for your official invitation. To preview this training now and watch it at your own convenience at any time, you can visit the Learning Center and click on “View Now”.
Please contact our Library Partner Services team with any questions or if you need any marketing or promotional assistance.
Melissa Work is a Marketing & Outreach Specialist at OverDrive.