Librarians at Ohio's Licking County Library promoted their digital collection by showing off a giant eReader at the beach!

With summer well underway, you may have noticed more foot traffic inside your library. Each patron who walks through your doors represents another opportunity to promote your digital collection. Through clever use of displays and promotions inside the library, you can help patrons take advantage of your library’s digital resources.

This time of year, many patrons are making travel plans—what an ideal time for them to discover downloadable titles to enjoy on the road! Try reaching out to your community by posting signs promoting your library’s eBook and audiobook offerings at local shops, restaurants and recreation centers.

The Internet also presents infinite possibilities for connecting with readers in your community and beyond. If you haven’t already, start a summer reading book club. Focused on always-available titles offered through Max Access or Project Gutenberg, and host discussions on your library’s Facebook or Twitter outlets. You can also use social media to promote library events such as device demonstrations and contests.

Need more inspiration? Looking for more ideas on how to promote your digital collection? Join us for our next Community Outreach Training, Thursday, July 12 at 12:00 p.m. EST. We’ll talk about ways to promote your digital collection inside your library, around your community and online. This webinar is open for all OverDrive library partners. Register now for the July 12 session—I look forward to seeing you there!

Outreach Program Contest Update: We have extended the deadline for entering our 2012 Outreach Program Contest to Friday, July 13. There’s still time to tell us about the creative ways you’ve been promoting your library’s digital collection for a chance to win great prizes like collection credits and an Apple iPad®. Contact with questions.

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