Congratulations are in order for the five winners of our 2012 Outreach Program Contest! On behalf of Team OverDrive, I’d like to thank all the libraries that participated this year. We’ve seen some fantastic ideas, and in the coming months we’ll be sharing them here in the blog and through our ongoing marketing and training efforts.


Grand Prize Winner:
Mid-Continent Public Library (Missouri)
Prize: $1500 content credit


Online Winner:
Marion County Public Library System, member of WV DELI (West Virginia)
Prize: $1000 content credit


Inside the Library Winner:
Sacramento Public Library (California)
Prize: $1000 content credit


Outside the Library Winner:
Kent District Library (Michigan)
Prize: $1000 content credit


Test Drive Winner:
Lambton County Library (Ontario, Canada)
Prize: iPad


You can see all the winning entries—and get a few ideas for your own outreach efforts—on the contest results page. Keep an eye out on the blog over the next couple of months, as representatives from the winning libraries will be contributing Librarians Share spotlight posts. They’ll share their success stories and offer some tips on marketing digital collections.


We received nearly 30 entries from schools, colleges and public libraries in the U.S., Canada and Singapore. The judging criteria focused on two primary areas:


Creativity—the originality of the campaign and how/where it was implemented


Effectiveness—the potential of the campaign to reach new patrons inside and outside the library, and ultimately increase download circulation


Thanks again to all the libraries that participated. If you’re interested in starting a marketing campaign to promote your digital service, please contact


Melissa Work is a Marketing & Outreach Specialist at OverDrive.

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