About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective way to promote your library.

 

Last month, we showed you how to create Facebook Tabs, another clever social networking tool. In that blog, we linked to a Prezi presentation that walks through the steps of setting up those tabs. Given the popularity of that post, we decided to create a Prezi for Facebook ads, too.

Facebook ads allow you to market to as large or small an audience as you’d like, enabling you to narrow the scope of your campaign based on demographics, location, interests and more. This presentation will show you how to use Facebook ads to reach out to patrons who may not be aware of your great services. Why do Facebook ads work so well? They put your brand where your users already are—on Facebook!

 

For additional tips on Facebook or any other outreach ideas, contact our helpful team of marketing specialists at librarypartnerservices@overdrive.com.

 

Adam Sockel is a Marketing Specialist at OverDrive.

 

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