The time has come to publicly congratulate our winners for the 2013 Digital Library Champions contest! Dozens of entries were submitted from library and school partners all over the world and 12 great semi-finalists were selected. The final winners were handpicked by members of the editorial staff at Library Journal, who graciously partnered with us to find the best of the best for this year’s contest. Thank you Library Journal for your involvement!
As announced on stage during this year’s Digipalooza, our winners are:
Oregon Digital Library Consortium – Jackson County Library Services (OR)
JCLS created a fun video to promote the Next Generation website design changes! Check it out on YouTube.
Inside the Library
With custom eBook handouts for patrons and several eReader Kits prepared for staff use during training classes, Hennepin has seen growing success with their digital collection. Their eReader Kits each include at least 6 popular tablets and eReaders; a laptop loaded with appropriate software and library card information; a practice guide for staff who need additional help; and adapters that allow the iPads to be used with a projector.
Outside the Library
North Carolina Digital Library – High Point Public Library (NC)
To promote the library’s eBooks to new eReader and tablet owners, High Point Public Library provided complimentary gift boxes (with tissue paper, ribbon and gift tag included) that were perfect for wrapping up new devices. In the gift box, they included information on how to use the library’s digital resources and customized the information in the box based on the type of device being given. This popular campaign ran during the winter holidays and again around Mother’s Day, Father’s Day and graduation.
In addition to eReader classes and displaying and loaning devices within the library, the Rapid City Public Libraries offers a homebound delivery service where patrons that are unable to travel to the library can have library materials delivered to their homes, including Sony eReaders through the Test Drive program.
Excellent eBook Educator (K-12 Schools/Colleges)
Frisco Independent School District did a big month long push to promote OverDrive in a district-wide effort during February 2012. A wide variety of displays, promotional videos, community events, contests, and classroom presentations boosted checkouts by 375% for the month. Each school tailored promotion efforts to their campus featuring different mascots, school specific incentives and more.
OverDrive Allstar Award (Grand Prize)
The grand prize winner, Kenton County Public Library, introduced a new mascot that represented their digital resources. Their mascot KC was used across multiple platforms to promote their eBooks. Some examples of where KC popped up include their OverDrive website logo, Twitter, screens and displays inside of the library and on cards handed out in the community with information about their eBook collection.
All of the winners of this year’s Digital Library Champions contest will receive content credit to build their digital collection; an Android tablet, including a protective case or cover; and a plaque, to display in their library or school to celebrate their win.
We’re proud to honor these creative and effective marketing campaigns and look forward to sharing their ideas in future Librarian’s Share blog posts. Congratulations again to our winners!
Melissa Marin is a Marketing Specialist at OverDrive.