I was lucky enough to speak with some of the top library marketing gurus at Digipalooza. What I really wanted to know was what more can OverDrive do to help with your marketing efforts. We fell on the topic of library programming as great way to engage with all types of demographics in your community. So my takeaway from the conference was to create some ready-to-go programming kits. Each kit contains some brief instructions and appropriate marketing materials and handouts.
Take your promotion outside your library doors and engage with your community in a unique setting. We recommend crashing a local Happy Hour or popular restaurant at lunch hour (with the establishment’s approval, of course) to promote your digital collection. Have a table set up with devices and handouts. Mingle and engage patrons with the service. Just make sure library staff is tapping more screens than kegs.
Educate your community on a wonderful reading app, OverDrive Media Console (OMC). Serve appetizers during the event (you can keep it simple with just cheese and crackers). Encourage folks to bring their own devices to download and learn about OMC and have a few devices pre-loaded with titles for folks to try out.
Dedicate a story hour using simultaneous use eBooks for children. Encourage folks to BYOD so they can follow along, or enlarge titles by using a projector. If you have questions about adding a simultaneous use plan to your digital collection, contact our Collection Development team.
Download pre-made kits of programming resources in the Programming & Events section of the Partner Portal.
Cassie is a Marketing Specialist with OverDrive