The Patron Activity chart

Posted by & filed under Promotional Ideas, Reports, Staff Training.

Thus far, we’ve learned quite a bit of information on how to utilize Content Reserve Reports, such as how to monitor circulation activity and watch new patron registrations soar through the roof. This month, our focus is on the ‘Patron Activity Chart’, which is the most detailed report of patron borrowing habits. Although we won’t… Read more »

Your ‘Virtual Branch’ is open 24/7 365

Posted by & filed under Promotional Ideas.

If your library is planning to close during the holidays, your OverDrive ‘Virtual Branch’ will still be open! Let your patrons know that if they can’t wait until the New Year for their next book, they don’t have to. Even while the library is closed, users can still browse your download collection, check out with their… Read more »

Promote your service with a ‘Most Downloaded’ press release

Posted by & filed under Collection Development, Promotional Ideas, Reports.

You may have seen our most downloaded books from the library list, which is distributed at the beginning of every month. The list of audiobook and eBook titles is based on the circulation statistics from all OverDrive library partners. The list for November will be released on December 1st. Each month, your library’s Partner Services Associate distributes a press release template for… Read more »

Evaluate your promotional efforts with the ‘Traffic Report’

Posted by & filed under Promotional Ideas, Staff Training.

Last month, I began a series of entries dedicated to real-time reports in Content Reserve. Not only can these reports help you track circulation, but they can also help monitor your promotional efforts. If you’ve ever wondered how your patrons are accessing your download library, or if your latest website marketing campaign really took off,… Read more »

Get the word out about your new features!

Posted by & filed under Promotional Ideas.

If you are looking to promote the new features on your Virtual Branch website (Facebook and Twitter, mobile version of your website, and OverDrive Media Console for Windows Mobile), look no further than our Partner Services team. We can provide you with email and press release templates to send to your staff and local media. It’s important to keep staff… Read more »

Register now: November’s open Community Outreach training

Posted by & filed under General, Promotional Ideas, Staff Training.

Register now for OverDrive’s open Community Outreach training on Thursday, November 5th at 2:00 PM Eastern Time. You are invited to participate in this ongoing training program (first Thursday of every month at 2:00 PM ET) to learn innovative, easy, and cost-effective ways to promote your download service and maximize digital circulation. During the training, we will share dozens of examples, statistics, and… Read more »

Open Community Outreach training opportunity

Posted by & filed under Promotional Ideas, Staff Training.

Mark your calendars for Thursday, October 1st at 2:00 PM (Eastern Time) for OverDrive’s open Community Outreach training. You are invited to participate in the first of an ongoing training program (first Thursday of every month at 2:00 PM ET) to learn creative, easy, and cost-effective ways to promote your download service and maximize circulation. We’ll share dozens… Read more »