New Patron Registration

Over the past few months I’ve taken you on an in depth journey through Content Reserve Reports. This month my focus is on the ‘New Patron Registrations Report’, which tracks the number of new users who visit your download website, and can be generated by day, month, or branch. This report is helpful for administrators to see overall success and growth in patron awareness. It is also useful for evaluating the effectiveness of your marketing campaigns. When promoting your download library, especially at launch, it’s important to keep track of how many patrons have logged into your virtual branch website for the first time.

Patrons who log in to the download website with their library card for the first time can include, but are not limited to the following:
1. A patron logs in, browses the collection, and logs out.
2. A patron logs in, checks out a title, and logs out.
3. A patron logs in, places a title on hold, and logs out.

Marketing Tip:
Increase new patron registrations by hosting an MP3 player raffle. Purchase an inexpensive portable device, work with your Partner Services Associate to create a web graphic, and follow our easy instructions to choose a lucky winner. It’s simple: every check out = a raffle entry. For more information on hosting a raffle for your library, email partnerservices@overdrive.com.

To view the ‘New Patron Registrations Report’ and other reports in Content Reserve, contact the Library Coordinator for your OverDrive download service to request a login ID and password. If you have general questions regarding reports, please comment below or email partnerservices@overdrive.com. Don’t forget that we offer free, online training for all aspects of your download service, including Reports, so let us know if you’re interested.

Stay tuned next month for an overview of the ‘Patron Activity Chart’!

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