Celebrate “I Love to READ” Month with Bookmark Templates

Posted by & filed under Promotional Ideas, Schools.

Here at OverDrive, we marketing specialists are big fans of many things. We love pictures of puppies and otters, hilarious rhymes and any internet meme that comes our way. But when it comes to what we’re truly passionate about, there are just three things: reading, technology and creative marketing. Conveniently, the month of February allows… Read more »

Pew Study Confirms eBook Reading on the Rise

Posted by & filed under Reports, Schools.

A recent study released by the Pew Research Center reveals that, while reading remains as popular as ever, the way people are reading continues to take a digital shift.  In the past year, nearly a quarter of all Americans  aged 16 and older  read an eBook, up from 16 percent just a year ago. The… Read more »

Frisco Students Read More with OverDrive eBooks

Posted by & filed under Promotional Ideas, Schools.

Ann Terry is the librarian at Lone Star High School in Frisco, Texas. In 2011, she helped the Frisco Independent School District launch a comprehensive eBook initiative with OverDrive. Now, Frisco’s elementary, middle and high-school students—and their parents and teachers—have access to a rich collection of popular and educational eBooks and audiobooks, anytime, anywhere, on… Read more »

Win a Kindle Fire HD in OverDrive-Edutopia Giveaway

Posted by & filed under Schools.

Edutopia, an educational initiative of the George Lucas Educational Foundation, is committed to finding and promoting “What works in education.” The Edutopia website shares strategies and ideas for empowering students to think critically, access and analyze information, creatively problem solve, work collaboratively, and communicate with clarity and impact.   Every day, school eBook-lending libraries help… Read more »

OverDrive Hosting Theater Presentations at ALA Midwinter

Posted by & filed under Collection Development, Promotional Ideas, Schools.

Throughout the American Library Association Midwinter Meeting in Seattle this weekend, we’ll be hosting theater presentations at Booth 1115. These live sessions will cover topics including new collection development opportunities, marketing and outreach ideas, eBooks in schools, and updates to our Next Generation digital library platform.   If you’re at ALA Midwinter, we invite you… Read more »

Test Drive for Schools: Bridging the Digital Divide

Posted by & filed under Devices, Schools.

Test Drive, the eBook device lending program OverDrive introduced for public libraries last fall, is now available to schools, as well. This great program provides support for schools looking to lend eBook reading devices to students who may not already have access to such devices.  We’ve compiled a list of Test Drive-approved devices, and schools… Read more »

Young Readers Leading Tablet Trend

Posted by & filed under Schools.

When it comes to technology, kids just get it. Did you know that half of first-time iPad users are children under age five? A new “Kid Tech” infographic by MDG Advertising describes how young users are engaging with the popular tablets and shows how iPads are helping improve literacy and learning levels at schools across… Read more »

College Prep: eBooks Becoming Required Reading

Posted by & filed under Schools.

When it comes to required reading, more and more colleges and universities are going the electronic route. A recent study by edudemic.com revealed that 60 percent of students who bought eBooks said that some of them were required course material. Many professors aren’t even offering a physical book option anymore.   There are several reasons… Read more »

New York Students Get Creative With eBooks

Posted by & filed under Schools.

Students in Upstate New York are making creative use of their school libraries’ digital offerings. At schools throughout the Capital Region Board of Cooperative Educational Services and the Washington-Saratoga-Warren-Hamilton-Essex BOCES, students are embracing eBooks both in the classroom and outside of school, accessing popular titles on smartphones, eReaders, tablets, laptops and desktop computers.   The… Read more »

Monthly Marketing Idea: Engage Students With Your Collection

Posted by & filed under Schools.

A bell rings through the halls, reminding students to get to class. Lockers slam shut as students power-walk through the halls. There’s no mistaking this familiar scene. School is back in session around the world, and students are once again opening their (e)books and pulling out their laptops and devices.   Earlier this week, Bailey… Read more »