In 2012, mobile use increased to nearly 50 percent of all traffic on OverDrive library and school websites.

As eBook and audiobook borrowing continues to surge in popularity, OverDrive-powered libraries and schools are generating record traffic. Last month, we reported how Next Generation pilot libraries set checkout records on Christmas, and today, we released data showing how OverDrive libraries powered eBook discovery to new heights in 2012. (View the press release.)

 

The digital library has become a critical hub of book discovery, with more and more readers visiting their library’s digital collection to find their next great read. Across OverDrive’s network of 22,000 libraries and schools, readers browsing eBook and audiobook collections viewed 2.7 billion book and title catalog pages, generated 192 million registered visitor sessions, and checked out more than 70 million eBooks and audiobooks last year. Reflecting the trend towards smartphones and tablets, mobile visits now account for 47 percent of all visits.

 

Key statistics:

  • 192 million registered visitor sessions, up 93 percent from 2011
  • 2.7 billion book and title catalog pages viewed, up 65 percent
  • Sampling is up more than 500 percent, with a significant spike following the release of OverDrive Read samples in Sept. 2012
  • Discovery has increased by more than 60 percent, with more than 1 billion cover image impressions in Dec. 2012
  • OverDrive catalog now includes 1 million eBook, audiobook, music and video titles in 65 languages, including 300,000 titles added in 2012
  • Mobile visits increased to 47 percent of all visits
  • 16 million downloads of the OverDrive Media Console app in 2012
  • 70 million digital titles checked out in 2012

 

At the American Library Association Midwinter Meeting (Washington State Convention Center, Booth 1115) in Seattle, Jan. 25 to 28, we’ll be sharing additional data, showing how reader engagement is soaring at Next Generation libraries, and demonstrating new Next Generation services such as streaming audio and video. If you’re heading to ALA, we’d love to meet with you; to schedule a meeting, please email us.

 

Michael Lovett is Public Relations and Social Media Specialist at OverDrive.

 

One Response to “Digital Library As Hub of Discovery: 2012 OverDrive Data Review”

  1. Merry M

    Of course discovery has increased, the website forces you to discover if you want to get anything! And it’s definitely going to get higher now that we have to click on every single title to find out what it’s about. I’d rather buy the book at the bookstore. Browsing by category has completely lost it’s enjoyment for me.