Pinterest is taking the social media world by storm, and you can use it to connect with your patrons.

If your library is like most, you probably have a community bulletin board somewhere near the entrance of your branch. Well, I want you to take that bulletin board to a bonfire pit and set it ablaze. Then, take an artsy photo of the flames and pin it to one of your Pinterest boards. (Disclaimer: This is just my witty introduction, please do not attempt.)

Pinterest is essentially that community bulletin board in your library, but with a worldwide audience. As its website explains: “Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”

Since its launch in 2010, Pinterest has taken the social media world by storm. Here’s are some Pinterest stats from comScore.com:

  • Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.
  • 68% of Pinterest users are women.
  • Half of Pinterest users are between the ages of 25-44.

Let’s relate these last two stats to your digital library. According to a 2010 OverDrive survey, 74% of virtual branch users are female between the ages of 30-59. A 2011 OverDrive survey conducted for Digipalooza showed that 73% of virtual branch users are female between the ages of 30-59. Your patrons are using Pinterest, and you can use this valuable social network to help engage them with your library.

 

With a board called "eReaders for OverDrive" featuring pinned photos of OverDrive-compatible devices, the Boise Public Library is using Pinterest to promote its digital collection.

Best Practices for Pinterest

  • Link your Facebook or Twitter account to your Pinterest account to quickly gain followers.
  • Add Pinterest ‘Pin It’ buttons to your website or blog. Similarly, add a ‘Follow us on Pinterest’ hyperlink to your email signatures.
  • Like and comment on other people’s pins.
  • Follow users in your community and repin others’ pins.
  • Tag others in your pins by using @username.

Promote Your OverDrive Collection With Pinterest

  • Maintain a ‘new to the collection’ board to highlight new eBook arrivals.
  • Create an ‘events’ board to promote your eBook petting zoo, training session, or device demonstration.
  • Invite Pinners to check out an eBook reader using Test Drive-approved devices.
  • Create a ‘help desk’ board with pinned videos and how-tos, many of which you can repurpose from OverDrive.
  • Hold a contest for the best pinned image from a patron using an eBook reader.

Pinterest is a fun and engaging way to connect with your community. If your library doesn’t already use Pinterest, what are you waiting for? As always, if you’d like help with your marketing campaigns, online or not, be sure to contact libraryparterservices@overdrive.com.

Good luck. Just don’t find yourself getting too distracted while…Oh my goodness. That is the cutest puppy ever! And I want to make those brownies…

Cassie Renner is a Marketing & Outreach Specialist for OverDrive.

One Response to “Marketing Idea: Promote Your Library on Pinterest”

  1. Sharon

    Re: •Create a ‘help desk’ board with pinned videos and how-tos, many of which you can repurpose from OverDrive.

    I Tried to pin the Help Desk board and received a message that no pinnable images or videos were found.